You can’t afford to ignore your mobile users, because those users increase daily. That’s because mobile is a key channel for people researching your products and services, and connecting with brands. With more people using mobile devices than desktops, it’s essential for businesses to change their marketing strategy by catering to mobile users.

Mobile conversion rate is the percentage of people who opted in to your mobile marketing campaign, out of the total number of people who saw the campaign. The higher that percentage, the more successful your mobile marketing strategy is. Mobile optimization is simply using well thought out strategies to increase that percentage.

Nearly 70% of shoppers abandon their carts and will NEVER return to complete their purchase.

1. Speed Up Your Mobile Site, 40% of people abandon sites that take more than 3 seconds to load.
2. Improve Site Design, Having a mobile-responsive site design, first impressions count.
3. Use Quality Images, a picture says a thousand words. Content with images got 94% more views than content without images.
4. Make your site easier for visitors to use. Users need to be able to do a search, add items and communicate with you with ease. Personally, I hate it when I go to a site created by experts and the links don’t work, the pictures are dull, and there is a complete lack of quality information.
5. Use Product Videos because getting visitors’ attention is the first step in a sale. 90% of consumers watch videos on their mobile devices.
6. Build Trust by incorporating testimonials and reviews to reassure potential customers that you’re not ripping them off, that you’re for real and that your there for them and that their financial information is safe with you.
7. Manage your Mobile SEO (Search engine optimization) which generally is all about helping customers find you by having your content appear in search results.
8. Make checkout and paying easy. An error occurring while a customer is trying to pay is a conversion killer. 30% of people, say a complicated checkout process leaves them to abandonment of their shopping carts.

 

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Arresting Facts on Mobile Conversion Rate

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